MÜSİAD EXPO, one of Türkiye’s most important economic and commercial events, will be held this year on 18-21 November for the first time at the TÜYAP İstanbul Fair and Congress Centre. For the first time this year, EXPO participants will benefit from the privileges of “Hybrid Fair” technology, through which they will meet visitors not only at the fairground but also on digital platforms. The theme of the fair, which will host 24 different sectors, primarily Energy, Information Technologies, Machinery and Real Estate, will be “Synergy is Here”.

MÜSİAD, Türkiye’s most widespread and largest capital platform on a global scale, aims to make a significant contribution to the country’s trade by joining forces with TÜYAP, Türkiye’s largest fair organizer.

MÜSİAD, which continues its work so that our country holds an effective position in its region and a respected position at the global level, will hold the MÜSİAD EXPO Fair, which it organizes every two years in order to increase the effectiveness of the Turkish business world in world markets, this year for the first time at the TÜYAP İstanbul Fair and Congress Centre.

The Fair Will Host Many Organizations

Many conferences, panels, country presentations, regional forums and bilateral business meetings will also be organized simultaneously with the fair, which will continue for four days.

As it does every year, the MÜSİAD EXPO Fair will also host the International Business Forum (IBF) program this year. At the forum, which will be organized with the participation of respected business people from all over the world, primarily from the Middle East and the MENA Region, leading figures from the worlds of business, politics and academia will share their ideas.

With the Entrepreneurship Hall, which will open for the first time this year at MÜSİAD EXPO, investments that have become an important force for Türkiye and have made an impact in the world will meet visitors. At the organization that will bring investors and entrepreneurs together, the aim is to contribute directly to employment in Türkiye by enabling new business areas to emerge.

This year at MÜSİAD EXPO, the “MÜSİAD-World Honorary Consuls Trade and Diplomacy Summit will also be organized. Honorary consuls who play an active role all over the world, primarily in the USA, Europe and Asia, will contribute to the development of our country’s exports by sharing with business people the experience and accumulated knowledge they have gained there.

The MÜSİAD World General Administrative Board will also be held at the fair. At the organization to be held with the participation of MÜSİAD Branch Presidents and Representatives serving in Türkiye and around the world, the aim is to develop the trade environment by strengthening the ties among MÜSİAD members.

All Health Measures Have Been Taken, We Will Provide a Quality Fair Experience

İlhan Ersözlü, General Manager of Tüyap Exhibitions, who gave information about the preparations, announced that they will offer fair participants the “Hybrid Fair” experience in order to minimize the impact of the pandemic. Thanks to the technological infrastructure provided by Tüyap, this year’s fair participants will be able to come together with visitors and do business on the digital platform not only at the fairground but even after the fair ends. 

Ersözlü, who also touched on the health measures taken, said: “All the measures deemed necessary by the Ministry of Health and the competent authorities have been taken. Our fairground has been physically rearranged so as to comply with social distancing. All participants and visitors will be able to enter after careful checks. Contactless technologies will be made available within the fairground. Special teams will be on duty for crowd control and disinfection procedures.”

We Call on MÜSİAD Members to Participate in the Fair

MÜSİAD President Abdurrahman Kaan, who shared his assessments regarding the fair to be organized in cooperation between MÜSİAD and TÜYAP, pointed out that an economic slowdown is being experienced around the world, also due to the impact of the COVID-19 pandemic. Stating that they expect Türkiye to become a centre of attraction after the pandemic thanks to the correct and well-placed moves of our economy administration, President Kaan expressed that the MÜSİAD EXPO Fair, to be organized with the participation of hundreds of business people from all over the world, has gained importance once again in this respect.

Kaan said: “MÜSİAD EXPO will be the driving force of our economy with dedicated MÜSİAD members who work with an understanding of manufacturing, investment and exports. I believe that in this leap forward our MÜSİAD members will not miss the opportunity to take part in Türkiye’s future by participating in the fair.”

Noting that MÜSİAD EXPO is a unique opportunity for domestic and foreign businessmen who want to bring their ideas and goals to life, Kaan emphasized that he believes potential export relations will be established that will make Türkiye the production base of the world once the pandemic ends, and that the fair will make important contributions at this point.

Kaan finally issued the call: “Between 18-21 November 2020, we await all our members and business people who want to grow their companies and find new markets at our MÜSİAD EXPO 2020 Fair, which we will organize with the support of the Ministry of Trade of the Republic of Türkiye and KOSGEB!”

We Anticipate Hosting 100 Thousand Visitors

Adnan Bostan, Chairman of the MÜSİAD Global High Board, who spoke about MÜSİAD EXPO, recalled that the fair held in 2018 took place with intense interest from both visitors and domestic and foreign companies.

Bostan, who shared his assessments regarding his expectations about this year’s fair, said: “ We aim for close to 100 thousand visits to our fair, which we will organize on 18-21 November. Our fair this year will host approximately 10 thousand bilateral business meetings. Along with 400 foreign purchasing delegations from 50 countries, the İSO Top 500 and Second Top 500 Purchasing Delegations will also take part in our fair. More than 400 companies from 24 sectors will participate in our fair. We also anticipate visitors coming from 124 countries. There will be high-level participation from approximately 30 countries at MÜSİAD EXPO”.