The countdown has begun for the MÜSİAD EXPO 2022 Trade Fair, which will open its doors for the 19th time this year. Speaking at the press launch meeting of the organization, which will be held on 2-5 November at the TÜYAP İstanbul Fair and Congress Centre, MÜSİAD President Mahmut Asmalı emphasized that industrialists, investors and entrepreneur business people from 124 countries will come together in İstanbul.

MÜSİAD EXPO, the most comprehensive general trade fair of Türkiye and the region, organized every two years since 1993 under the coordination of the Independent Industrialists and Businessmen Association (MÜSİAD), will be held this year on 2-5 November at the TÜYAP İstanbul Fair and Congress Centre. Within the scope of the organization, in which more than 100 thousand visitors and exhibitors will be hosted in a fair area of 25 thousand square metres, a D8 Ambassadors Summit will also be held.

"MÜSİAD EXPO is increasing its sphere of influence with each passing period"

Making assessments at the MÜSİAD EXPO 2022 Press Launch Meeting held at the MÜSİAD Head Office, MÜSİAD President Mahmut Asmalı said that industrialists, investors and entrepreneur business people from all four corners of the world will come together in İstanbul. President Asmalı also stated that, with the different events to be held within the scope of MÜSİAD EXPO, the fair will at the same time be a commercial diplomacy summit.

President Asmalı continued his words as follows:

"MÜSİAD EXPO, which will open its doors for the 19th time, will bring together industrialists, investors and entrepreneur business people from 124 countries in İstanbul. While the fair, held every two years, increases its sphere of influence with each passing period, it also reveals Türkiye's production potential. Thousands of business people who trade for the first time through MÜSİAD EXPO and reach global markets through this fair also make a serious contribution to the development of our cities in Anatolia. The various events to be held within the scope of MÜSİAD EXPO contain important initiatives towards commercial diplomacy. At the fair, where the D8 Ambassadors Summit will also be held for the first time this year, the IBF International Business Forum will additionally be held with the theme of Food Security and the Preservation of Progeny."

"Qualified purchasing delegations from more than 60 countries will visit MÜSİAD EXPO"

Stating that the qualified purchasing delegations from more than 60 countries at MÜSİAD EXPO have been shaped in line with the demands coming from members and that a product- and service-focused effort is being carried out towards target markets, President Asmalı said that they are targeting a business connection worth USD 5 billion within the scope of the fair.

MÜSİAD President Mahmut Asmalı used the following expressions in his statement:

"Meticulous work is being carried out for the fair. Within this framework, a product- and service-focused approach is being maintained in the formation of the qualified purchasing delegations. By also evaluating the demands coming from our members, we will bring our business people together directly with their counterparts in different product and service items. In the B2B meetings to be held at MÜSİAD EXPO, we will also carry business connections one step further and increase the efficiency of the fair. Our main target at our fair is to enable a trade connection worth USD 5 billion. Türkiye is at the centre of regional and global trade. Our country's strategic location and the potential it holds offer great opportunities. At the same time, with the MÜSİAD Investment Support Office and the MÜSİAD Trade Office, which we will introduce at MÜSİAD EXPO, we will strengthen the sustainability of this trade network. We will continue to contribute to our country's strong tomorrows with the ideal of a producing Türkiye."

"MÜSİAD EXPO offers a hybrid fair experience with digital and physical communication"

Speaking at the MÜSİAD EXPO 2022 Press Launch Programme, İlhan Ersözlü, General Manager of TÜYAP Fuarlar Yapım A.Ş., for his part emphasized that MÜSİAD EXPO is being organized in a hybrid format and that a fair-organizing vision in which the privileges of the digital world are combined with face-to-face communication will be presented.

Ersözlü made the following statements in his speech:

"MÜSİAD EXPO, positioned as the communication bridge of the Turkish economy in the fields of trade and investment, holds an important place among general trade fairs; so much so that in every year it is held it becomes almost a lifeline for our country's economy. As the TÜYAP Fair Group, we have had intensive work specific to this fair for the last 2 years. At the fair we plan to hold on 2-5 November, we will serve our exhibitors and visitors with a team of nearly 1,000 people in the field operation. As the TÜYAP Fair Group, with our overseas offices in 4 countries and our network of representatives in 80 countries, we aim to provide new opportunities for the exhibitors of the MÜSİAD EXPO Fair, particularly in export connections, and to add momentum to their trade volumes. With the innovative solutions of our digital universe MyTüyap, we will also offer both exhibitors and visitors a unique fair experience. Organized in a hybrid format, MÜSİAD EXPO 2022 will present a fair-organizing vision in which the privileges of the digital world are combined with face-to-face communication. In the light of these developments, I already wish our fair to be auspicious and thank our stakeholder MÜSİAD"