MÜSİAD EXPO 2022, the most comprehensive multi-sector trade fair of Türkiye and the region, held for the 19th time this year, brought together investor, industrialist and entrepreneur businesspeople from the four corners of the world in İstanbul. Sharing his assessments regarding the fair, MÜSİAD President Mahmut Asmalı said that with the events organized and the potential collaborations it brought about, MÜSİAD EXPO had turned into a festival of commercial diplomacy.
The MÜSİAD EXPO Multi-Sector Trade Fair, organized every two years by the Independent Industrialists and Businessmen Association (MÜSİAD), brought together thousands of businesspeople at the TÜYAP İstanbul Fair and Congress Centre. The organization, which was also attended by senior diplomatic representatives from the four corners of the world, offered an extraordinary fair experience with events such as the D8 Ambassadors Meeting, the International Business Forum and the Foreign Missions Reception. Making statements about the fair, MÜSİAD President Mahmut Asmalı pointed out that the heart of commercial diplomacy was beating at MÜSİAD EXPO and said: "MÜSİAD EXPO, with the events held throughout the fair and the potential it brought about, created an impact that shapes international trade. Offering a fair experience that exceeded expectations, MÜSİAD EXPO turned, so to speak, into a complete festival of commercial diplomacy".
"The largest fair in the history of MÜSİAD EXPO was held"
Saying that they had achieved their targets regarding the developments at MÜSİAD EXPO 2022, President Mahmut Asmalı stated that they had staged the largest fair in the history of MÜSİAD EXPO. Saying "Our fair is growing and getting stronger with each passing day", President Asmalı continued his remarks as follows:
"MÜSİAD EXPO, which opened its doors for the 19th time this year, is among the most comprehensive organizations of Türkiye and the region with its multi-sector and multicultural structure. The event, at which international programs are also held, offers its participants an extraordinary fair experience. Before the fair we had set out with the target of 100 thousand visitors from 124 countries. According to the data we obtained through on-site feedback from the field, the satisfaction rate is quite high. With all these impressions and the data obtained, we can state the following: we are proud to have staged the largest fair in our MÜSİAD EXPO history and the most comprehensive multi-sector trade fair of our country. We have reached our targets, and our virtual fair will continue to bring businesspeople together for a while longer. Close to 600 companies opened stands at the event, held on a fair area of 25 thousand square metres. Our teams, which carried out meticulous work for the fair, brought qualified purchasing delegations from more than 60 countries directly together with their counterparts on a product and service basis. We encountered an intense visitor profile from countries such as Algeria, Saudi Arabia, Germany, Iraq, Pakistan, Russia, Egypt, Indonesia, Jordan, Austria and Morocco. Along with this, our guests from all the provinces of our country opened the door to new collaborations at MÜSİAD EXPO. The participation of our President Mr. Recep Tayyip Erdoğan, our Speaker of the Grand National Assembly of Türkiye, our Ministers, the Prime Minister of the TRNC, and senior Ministers and diplomatic representatives from foreign countries reveals just how important an organization MÜSİAD EXPO is. Praise be to God, our fair is growing and getting stronger with each passing day."
Cooperation agreements were signed at MÜSİAD EXPO with a total of 17 organizations from 11 different countries
While sharing information about the events held at MÜSİAD EXPO, MÜSİAD President Mahmut Asmalı said that a memorandum of cooperation had been signed between MÜSİAD and 17 organizations from 11 different countries. President Asmalı emphasized that with the agreements signed, trade between countries would be carried one step further.
President Asmalı continued his statement as follows:
"Within the framework of MÜSİAD EXPO, events such as the Commercial Diplomacy Meeting with the participation of the ambassadors of the D8 Countries, the Diplomatic Missions Reception with the participation of ambassadors and consuls general, the World General Administrative Board with the participation of MÜSİAD branch presidents and representatives located at 165 points at home and abroad, B2B business meetings and the MoU Cooperation Agreements Signing Ceremony were among the organizations that added value to the fair. The main topic this year of the 26th International Business Forum-IBF Congress, which we organized with the participation of our international branches and numerous representatives of forum member partner countries, was Food Security and the Preservation of Progeny. We put this topic on the table with our esteemed guests and held a panel with three separate sessions. God willing, we will also turn all of this work into a report and share it with the public. As MÜSİAD, we too are mobilized in order to protect the new generations and the family, which are our greatest capital and strength. The MoU goodwill agreements signed with a total of 17 separate organizations from 11 different countries, including China, Gambia, the Democratic Republic of the Congo, Nigeria, Kenya, Morocco and Malaysia, will strengthen trade between countries and carry it one step further. At the same time, with the memorandum signed at the signing ceremony held with the participation of D8 Secretary General Isiaka Abdulkadir Imam, we will bring the cooperation between D8 and MÜSİAD to a more comprehensive level."
MÜSİAD launched at EXPO two new structures that will bring dynamism to international trade
Sharing his assessments regarding MÜSİAD Invest and the MÜSİAD Trade Office, which were introduced within the framework of MÜSİAD EXPO, MÜSİAD President Mahmut Asmalı emphasized that Türkiye is the safe harbour of global trade in the new economic order and said that with the two new structures created, guidance would be provided to businesspeople who want to invest in our country and who want to open up to the world.
President Asmalı concluded his statement with the following words:
"Within the framework of MÜSİAD EXPO we have launched two innovations that will bring dynamism to international trade. One of them is the MÜSİAD International Investment Support Office, known in short as MÜSİAD Invest. With MÜSİAD Invest we will guide investors who want to invest in Türkiye. In addition, we have launched the MÜSİAD Trade Office, where we gather all the commercial information of our members at home and abroad in order to enable them to get to know one another much better and to do business. Türkiye is the safe harbour of global and regional trade. Throughout 2022, with the export-oriented investment, production and employment projects we have implemented, we have demonstrated our confidence in Anatolia. With the synergy at MÜSİAD EXPO we have expanded this vision of ours even further. In addition to all these projects of ours, we have begun initiatives for a Venture Capital Investment Fund in which our members pool their capital in order to realize large-scale undertakings and our dreams. We have intensified our work for this blessed and fruitful project. As the Century of Türkiye is being built, Anatolia will win, Türkiye will win, our nation will win. As the business world, we are ready for our country's new century."
