SOCIAL MEDIA AND DIGITAL MARKETING TRAINING WAS HELD

MÜSİAD Academy's first training program, “Social Media and Digital Marketing”, was held at the MÜSİAD Head Office in cooperation with the International Social Media Association (USMED).

MÜSİAD Academy's first training program, “Social Media and Digital Marketing”, was held at the MÜSİAD Head Office in cooperation with the International Social Media Association (USMED). At the event, USMED President Said Ercan and Board Member Dr. Murat Dağıtmaç provided training to the participants on social media use, advertising, digital marketing and the future of social media.

Speaking at the program, Said Ercan shared his assessments on social media and digital transformation. Touching in his presentation on the digitalizing world and changing trends, Ercan conveyed the threats created by social media and his recommendations on the subject.

In the final part of the program, Dr. Murat Dağıtmaç, Faculty Member at Yıldız Technical University, delivered a presentation titled "Social Media and Personal-Corporate Branding". Sharing his experience on advancing technology and branding, Dağıtmaç shared his assessments on the changes that artificial intelligence will bring about in the future, the sectors that are changing along with artificial intelligence, and the understanding of marketing.

The program came to an end with a competition held with the participants and the presentation of gifts.