The 18th MÜSİAD EXPO Trade Fair, to be held at the TÜYAP İstanbul Expo Center on 18-21 November 2020, is drawing strong interest from abroad. Despite the corona virus pandemic that has taken the whole world under its influence, the record number of visitor applications and stand requests has brought smiles to faces. Europe, Asia-Pacific, Central Asia, Africa and the Middle East stand out at the fair, which will host companies from many countries, from Germany to Indonesia and from Venezuela to Uzbekistan.

MÜSİAD, Türkiye's most widespread and largest capital platform on a global scale, and TÜYAP, Türkiye's largest fair organizer, have joined forces and are preparing for an event that will resonate worldwide.

The MÜSİAD Expo Trade Fair, which will be held physically for the first time at the TÜYAP İstanbul Fair and Congress Centre on 18-21 November 2020, will take place in 10 halls over an area of 50 thousand square metres. A total of 100 thousand visitors representing more than 40 thousand companies are expected to attend the fair.

Thousands of businessmen from European, Asia-Pacific, Central Asian, African and Middle Eastern countries will attend the fair, which will host more than 8 thousand B2B business meetings. In addition, the International Business Forum (IBF) will be held simultaneously with the fair. Strong participation is also expected from ministers, senior bureaucrats, governors, deputies, mayors, chamber and commodity exchange presidents, foreign purchasing delegations, members of the press and distinguished business people from abroad.

TRADE DIPLOMACY SUMMIT

MÜSİAD, which continues its work so that our country plays an active role in global markets, will bring together at MÜSİAD EXPO 2020 the honorary consuls who play an important role in the development of international trade and will hold the “World Honorary Consuls Trade and Diplomacy Summit”. At the event, which will be realized with the participation of 82 honorary consuls from all over the world, particularly from the United States, Europe and Asia, the participants will share their experience and knowledge with business people and contribute to the development of our country's exports.

INVESTOR – ENTREPRENEUR MEETING IN THE ENTREPRENEURSHIP HALL

With the entrepreneurship hall to be opened for the first time this year at MÜSİAD EXPO, the investments that have become an important power of Türkiye and that resonate around the world will meet visitors. The event, which will bring investors and entrepreneurs together, aims to create new business areas and thereby make a direct contribution to employment in Türkiye.

A HYBRID FAIR WEIGHTED TOWARDS PHYSICAL ATTENDANCE

Preparations for MÜSİAD EXPO are being made meticulously because of the pandemic that has caused a global crisis. MÜSİAD EXPO, which is preparing to be the largest predominantly physical fair event after the pandemic, will also offer a ‘hybrid fair' experience for those who cannot attend because of the outbreak.

Thanks to the technological infrastructure provided by TÜYAP, the exhibitors at the fair, which is preparing to host thousands of businessmen and industrialists attending in person, will be able to come together with fair visitors and do business not only at the fairground but also on a digital platform after the fair ends.

Contactless technologies will be made available at the fairground, which all exhibitors and visitors will be able to enter after rigorous checks. Special teams will be on duty for crowd control and disinfection operations.

MÜSİAD CALLS ON ITS MEMBERS TO PARTICIPATE

The MÜSİAD EXPO 2020 fair, organized with the support of the Republic of Türkiye Ministry of Trade and KOSGEB, offers great opportunities for those who want to grow their companies and find new markets.

Adnan Bostan, Chairman of the MÜSİAD Global High Board, who stated that they had doubled the fairground this year despite the pandemic, said the following about the fair:

“We aim for close to 100 thousand visits to our fair, which we will hold on 18-21 November. Our fair this year will host approximately 8 thousand bilateral business meetings. 400 foreign purchasing delegations from 50 countries, along with purchasing delegations from the İSO 500 and the second 500 companies, will also take part in our fair. More than 400 companies from 24 sectors will participate in our fair. We foresee close to 15 thousand visitors coming from 125 countries. Our business people, who see this period as a very important historic opportunity, are showing great interest.”