“THE FINANCIAL RETURNS OF BRANDING” TRAINING HELD AT MÜSİAD

The training program titled “The Financial Returns of Branding”, organized by the MÜSİAD ACADEMY Committee at the Head Office, was delivered at the Head Office building by Ömer Şengüler, author of the book Marka Ol E Mi?

MÜSİAD ACADEMY continues its training activities without slowing down. It held its first training event in cooperation with the International Social Media Association (USMED) on the subject of "Social Media and Digital Marketing." MÜSİAD ACADEMY has now launched its second training program, this time addressing “The Financial Returns of Branding” as its topic.

The training, delivered by Ömer Şengüler — Türkiye’s first Brand Architect, entrepreneur and author of the book Marka Ol E Mi? — at the MÜSİAD Head Office building on Saturday, 08 February, drew intense participation.

Within the scope of the training, which continued throughout the day, the topics “The Financial Returns of Branding”, “Why Brand Value Matters”, “The Marketing-Sales-Advertising Relationship” and “Marketing from an Islamic Perspective” were addressed in detail. Sharing his experience with the participants on topics such as brand positioning, strategy, logo, brand name and brand story, Şengüler also gave detailed information on the goal-strategy-tactic relationship in global branding.

We Are Bringing Well-Trained People to Our Country

Providing information about the training program, MÜSİAD ACADEMY Committee Chairman Abdurrahman Uzun said: “For MÜSİAD, the human being is a value; our institution, which until today has brought well-trained people to our country like a school, has in the new period set out to raise qualified businesspeople with the logic of an academy, and MÜSİAD ACADEMY was launched for this purpose.”

Uzun emphasized that as MÜSİAD ACADEMY their aim is to raise awareness on matters such as changes in domestic and foreign markets, sectoral innovations, corporate procedures, legislative issues, staff and executive training, businessperson development programs, raising young people in line with the new economic system, values education, discovering new talents, workforce planning and the provision of technical training.

Pointing out that the program “The Financial Returns of Branding” was the second training organized within the scope of MÜSİAD ACADEMY, Uzun announced that in the coming days a program titled “Applied Google Ads Advertising Training” will be organized, continuing for 1 month.