The Morocco Business Trip programme was held between 22–25 June 2026 by the Independent Industrialists and Businessmen Association (MÜSİAD) Construction and Building Materials Sector Board with the aim of enabling the Turkish business world to assess the opportunities in the Moroccan market on site, of developing the commercial relations between the two countries and of creating new cooperation channels among sector representatives.
The programme, organized under the chairmanship of MÜSİAD Construction and Building Materials Sector Board Chairman Ömer Kandemir with the participation of MÜSİAD Morocco Branch President Hasan Eminoğlu and sector representatives, was the setting for comprehensive contacts in Rabat and Casablanca with a delegation of 25 people. Within the scope of the programme, diplomatic visits, meetings with public institutions, chamber of commerce contacts and Türkiye–Morocco Construction and Building Materials Sector B2B business meetings were held. On the Rabat leg of the programme, the delegation visited the Ambassador of the Republic of Türkiye to Rabat Mr. Mustafa İlker Kılıç at the Embassy residence. During the visit, information was shared about the work MÜSİAD carries out in Türkiye and in the international arena and about the activities of the Construction and Building Materials Sector Board. MÜSİAD Construction and Building Materials Sector Board Chairman Ömer Kandemir shared his assessments regarding the production power, export capacity, technical experience and effectiveness in international markets of the Turkish construction and building materials sector.
The Ambassador of the Republic of Türkiye to Rabat Mr. Mustafa İlker Kılıç, for his part, shared important information with the delegation regarding the Moroccan market. At the meeting it was stated that the commercial relations between Türkiye and Morocco had gained momentum recently and that there are significant project and investment opportunities in the country, particularly in the field of construction and building materials. The Ambassador emphasized that the positive perception of Moroccan business people towards Türkiye, Turkish companies and Turkish products offers an important advantage in terms of market entry. In addition, it was stated that Morocco holds a strategic position in terms of access to the European, African and Latin American markets and that, with the free trade agreements it has, it constitutes a strong hub for regional trade.
Within the scope of the Rabat contacts, the MÜSİAD delegation also came together with the officials of the investment office within the Moroccan Ministry of Investment. At the meeting, comprehensive information was shared about the strategic advantages Morocco offers to foreign investors, investment supports, incentive mechanisms and its policies towards priority sectors. It was assessed that the construction and building materials sector holds significant opportunities, particularly within the framework of infrastructure, urbanization, housing and regional development projects. It was emphasized that Turkish companies could attain a more effective position in the Moroccan market with their production capability, project development experience and supply of quality products.
On the Casablanca leg of the programme, the Türkiye–Morocco Construction and Building Materials Sector B2B Business Meetings were organized. The Ambassador of the Republic of Türkiye to Rabat Mr. Mustafa İlker Kılıç, the Commercial Counsellors of the Republic of Türkiye in Rabat and Casablanca, the management and members of the Casablanca Chamber of Commerce, Industry and Services, Turkish and Moroccan business people and sector representatives attended the programme, which was held with broad participation.
In the protocol speeches delivered in the opening section, attention was drawn to the strong commercial ties between Türkiye and Morocco, to the complementary potential between the business worlds of the two countries and to the new forms of cooperation that could be developed in the construction and building materials sector. Morocco's strategic position in terms of access to regional markets and the production quality, export experience and project capability of Turkish companies were among the prominent topics of the programme. Within the scope of the B2B meetings, 18 companies from Türkiye came together with approximately 100 Moroccan business people. In the bilateral business meetings held, Turkish companies had the opportunity to introduce their products and services directly to potential customers, while Moroccan business people became closely acquainted with Türkiye's strong production capacity in the field of construction and building materials. In the meetings, the opportunities for distributorship, supply, project partnership, exports, imports and long-term commercial cooperation were assessed. During the programme, the Ambassador of the Republic of Türkiye to Rabat Mr. Mustafa İlker Kılıç and the Commercial Counsellors visited the tables of the participating Turkish companies and received information about the companies' fields of activity, export targets and expectations regarding the Moroccan market. These visits constituted an important value for Turkish companies in terms of institutional support and motivation towards the market.
Within the scope of the Casablanca contacts, the MÜSİAD delegation also paid an official visit to the Presidency of the Casablanca Chamber of Commerce, Industry and Services. At the meeting, assessments were made on developing the relations between MÜSİAD and the Casablanca Chamber of Commerce, Industry and Services, on creating a more effective commercial matching mechanism between the members of the two institutions and on increasing the areas of sectoral cooperation. The parties demonstrated a joint will to strengthen company matching work, to share regional and sectoral demands mutually and to follow up potential cooperation on an institutional footing. The MÜSİAD Construction and Building Materials Sector Board Morocco Business Trip, held between 22–25 June 2026, was an important step towards strengthening the presence of the Turkish business world in the Moroccan market. The diplomatic contacts, the meetings with public institutions, the chamber of commerce visits and the B2B business meetings held throughout the programme once again revealed that Morocco is for Turkish companies not merely a target market but at the same time a strategic trade and investment centre opening onto Africa, Europe and Latin America.
The production quality, flexible supply capability, competitive product diversity and international project experience of the Turkish construction and building materials sector were met with interest by Moroccan business people. The contacts made prepared a strong ground for establishing new commercial partnerships between the two countries, for deepening existing relations and for turning sector-based cooperation into concrete projects.
